
Erich Strenger's Timeless Legacy: Collecting Iconic Porsche Posters
Porsche Wins Riverside Can-Am (1973). Racing Poster (30" X 40"). Reichert & Erich Strenger Artwork
All Images Courtesy of Heritage Auctions
A Journey through the Evolution of Porsche's Visual Identity and Design Aesthetics with Erich Strenger.

Porsche 86 Marathon De La Route (1970). Racing Poster (30" X 40"). Reichert & Erich Strenger Artwork

Porsche 1000 Kilometer Silverstone '85 (1985). Racing Poster (30" X 40"). Reichert Artwork

Porsche 1000 Kilometers de Spa (1971). Racing Poster (30" X 40"). Erich Strenger Artwork

Porsche Championnat d'Europe de la Montagne (1960). Racing Poster (33" X 46.75"). Erich Strenger Artwork
Automobile poster art has long served as a captivating bridge between engineering marvels and artistic expression. Within this realm, Erich Strenger's name resonates profoundly. His collaboration with Porsche, the renowned German sports car manufacturer, forged an enduring legacy that transcended both the automotive and artistic spheres. Strenger's ability to meld design and engineering yielded a collection of iconic posters that have become highly sought-after among enthusiasts and collectors alike.
Erich Strenger, a name synonymous with automotive design and visual identity, left an indelible mark on the world of both automobiles and art. His legacy is particularly notable in his collaboration with Porsche, the renowned German sports car manufacturer. He played a crucial role in shaping the brand's image and creating iconic poster designs that captured the essence of Porsche's engineering and performance. Strenger's contributions have made his work highly collectible among enthusiasts and collectors.
Strenger's association with Porsche commenced in the early 1950s when he joined the company as a freelance designer. This partnership would prove pivotal in shaping Porsche's visual identity and producing some of the most iconic posters in automotive history. Strenger's designs often featured a minimalist and modernist approach, focusing on clean lines, bold colors, and dynamic compositions. His work not only highlighted the technical excellence of Porsche's vehicles but also conveyed a sense of excitement and adventure associated with driving a Porsche.
Notably, his work on the Porsche 356 model stands out as a prime example of his artistry. Strenger's posters for the Porsche 356 captured the essence of the car's performance and elegance through various racing and driving scenarios. His designs didn't merely highlight technical excellence but also conveyed the thrill and adventure of driving a Porsche.
Strenger's collaboration with Porsche spanned the 1960s and beyond, resulting in a myriad of posters for different Porsche models and racing events. His designs played a significant role in establishing Porsche's image as a brand synonymous with engineering prowess and high-performance.
Today, Strenger's Porsche posters have transcended their status as promotional material to become coveted pieces of both automotive history and graphic art. Collectors and enthusiasts actively seek out these posters, valuing them for their visual appeal and historical significance. The value of Strenger's posters is influenced by factors such as rarity, condition, the featured model or event, authenticity, and demand among collectors.
Vintage posters produced during Strenger's tenure with Porsche, particularly those from the 1950s and 1960s, command substantial prices in the collector's market. Posters associated with specific Porsche models, notable racing victories, or pivotal moments in Porsche's history tend to be especially valuable.

Porsche Interserie Nurburgring Rheinland-Pfalz-Presi (1972). Racing Poster (30" X 40"). Reichert & Erich Strenger Artwork

Porsche Pharaonen Rallye '85 (1985). Racing Poster (30" X 40"). Gruppe C & DPPI Artwork

Porsche Cup '73 (1973). Racing Poster (30" X 40") Reichert and Strenger Artwork

Porsche Wins Road Atlanta Can-Am (1973). Racing Poster (30" X 40"). Reichert and Erich Stenger Artwork
Particularly striking however are Strengers designs through the 1970s as it transcended into the dynamic design landscape of this era, continuing to influence both Porsche's visual identity and automotive design on a broader scale.
The 1970s witnessed typography breaking free from conventional norms, becoming a central design element. Strenger, renowned for his innovative approach, embraced this trend. Experimenting with typography, employing unconventional fonts, layouts, and arrangements to infuse his posters with a distinct dynamism that captivated the viewer's attention.
The 1970s was also a study in contrasts, with design oscillating between minimalism and maximalism. Strenger's prowess allowed him to navigate this dichotomy seamlessly. His posters spanned the spectrum, from minimalist compositions employing clean lines and negative space to maximalist designs boasting intricate details and bold, vibrant imagery. This adaptability showcased his mastery in conveying Porsche's essence through diverse design approaches.
Strenger's influence extended beyond the Porsche marque, shaping the practices of automotive designers and advertisers alike. His ability to harmonise aesthetics with functionality set an enduring standard.
Collectors cherish his 1970s posters as glimpses into evolving design trends and Porsche's visual evolution. Strenger's work remains a testament to how a designer's vision can transcend eras, leaving an indelible mark on the art of automotive design.
In the realm of automotive artistry, Erich Strenger's Porsche posters stand as testament to his ability to merge design and engineering into captivating visuals.

“They not only celebrate the spirit of Porsche's vehicles but also immortalise Strenger's enduring influence on the world of design.”
Porsche Riverside Can-Am (1972). Poster (30" X 40"). David Stone & Erich Strenger Artwork
All Images Courtesy of Heritage Auctions